Publishing & Marketing Your Calendar is a comprehensive, step-by-step, "how to guide" to successful calendar publishing. Available only from the Calendar Marketing Association. This book is the first of its kind and includes valuable information such as:

• What makes a successful calendar
• Tips from the pros
• Calendar styles
• How to find and work with vendors
• Easy-to-use calendars, holiday lists and information resources

Directly From the Table of Contents, Here's Just Some of What's Covered:

Getting Started

• A Short History of Calendars
• Calendar Facts You Should Know
• In the Marketplace
• A Good Calendar
• Targeting Trends
• Types of Calendars
• What a Calendar Costs to Produce
• Know Your Codes

• The Competition
• Sales Statement
• End Users
• In the Publisher's Arena
• What Editors Look for in a Calendar Query
• Selling Through a Distributor
• Sample Selling Terms
• Specialty Markets
• Q & A on Wholesalers and Distributors
• A Word About Public Relations
• Sample Cover Letter and News Release
• Alternative Distribution Channels
• The Fate of Leftover Calendars
• Calendars and Coupons

• Assessing Your Needs
• Money Isn't Everything
• Finding a Photographer
• Artwork
• In the Stock Photo Agency
• Prepress, Printing and Binding
• Calendar Binding Techniques
• Choosing a Printer and a Binder